On Monday 27th June 2016, FINK officially opened its newly painted door on Boroughbridge High Street. Formerly known as The Fruit Basket, the popular fine foods retailer has provided local customers with groceries for many years but under new ownership from Hugh Fink & Sharon Longcroft, FINK now has a new lease of life, a fabulous array of interesting fine foods and a bright and exciting future.
“We bought the shop a couple of years ago”, says Sharon, who also runs a successful picture framing business in the town, “and have been developing it ever since. We decided to give it Hugh’s surname as it’s short, fun & funky. We want people to know that we stock ‘unusual’ as well as ‘local’ and we’re always on the lookout for the most delicious and interesting food we can find.”
With a brand new logo and shop front in zingy lime green and black, the name FINK certainly stands out on the busy Boroughbridge High Street, adding a fresh, vibrant dimension. The shop is brimming with fresh local produce, artisan baking, continental fine foods and even boasts a counter of fresh fish, cheeses and meats. Local celebrity chef Stephanie Moon is very impressed. “They always have everything I need, however obscure.”
“They always have everything I need, however obscure.”
~ Stephanie Moon, Chef Consultant, All About Food
“I’ve lived in Boroughbridge for the last 20 years,” says Hugh, who has a marketing and sales background with a major engineering firm, “but until now I haven’t had the opportunity to get so involved with the local community and I’m really enjoying it. I’ve even joined the Community Choir!”
An exciting new shop joins the FINK family on Saturday 1st October, with the opening of their luxury chocolate boutique SWEET FINK, just a few doors down the High Street.
With a hand-picked selection of the finest chocolates, available in favourite flavours, as well as more unusual varieties such as earl grey or cardamom, SWEET FINK will offer a unique opportunity for customers to select beautifully packaged, handmade chocolates.
‘Our customers at FINK really appreciate provenance and high quality, as well as the opportunity to buy beautiful gifts, and this encouraged our idea of opening a more focused chocolate shop,’ says Hugh. ‘When an ideal location became available just down the road, we couldn’t resist.’
‘I’ve always had a soft spot for good quality chocolate,’ adds Sharon. ‘We’ll have interesting and delicious products for our visitors to sample and we’re hoping the wonderful taste of the finest chocolate will bring a smile to the face and a tingle to the taste-buds!’
SWEET FINK will also sell an assortment of other sweet treats, including single origin chocolate bars, biscuits and cakes, with the focus always on fabulous independent producers who share their passion for provenance and great taste.